SIEGELVISION’S WORK WITH BREAKING GROUND MENTIONED IN NEW YORK TIMES, CRAIN’S BUSINESS

Siegelvision’s work with NYC-based nonprofit Breaking Ground (formerly Common Ground), which builds housing for chronically homeless and...

Shkumbin MustafaJune 11, 2016

CONFUSION IS UNDERMINING THE VALUE OF LOYALTY PROGRAMS

As companies move to tiered loyalty programs, confusion is also increasing. Almost one-third of consumers do not know...

Shkumbin MustafaJune 1, 2016

Have Brands Forgotten that The Golden Rule makes Money?

Everyone wants to understand what is being offered or expected and simplicity helps make that clear. It shortens the distance between people. It is an indication of...

Shkumbin MustafaMarch 4, 2016

ALAN SIEGEL SPEAKS AT JOHN JAY ON VETERANS DAY

Alan Siegel shared some of his experiences from his service in the US Army during the early 1960s—including meeting Elvis Presley and attending atomic...

blogShkumbin MustafaNovember 11, 2015alan siegel, blog, john jay, veterans day, us army, world war, vets

UNDERSTANDING THE PAIN OF OTHERS WOULD HELP HEALTH CARE INSURERS

Clearly the government wasn’t ready for the October 1 deadline for health care insurance change but there is an opportunity to get it right in future releases. Change on this scale isn’t easy...

blogShkumbin MustafaNovember 5, 2015healthcare, empathy, clarity, complexity, simple, siegelvision, alan siegel, irene etzkorn, plain language